This week's SMH is mind numbing idiocy of wrecking good stuff with crapola. Like the box of Blueberry Muffins proudly able to claim that their are 'real' blueberries in the muffins. And still to amp up the flavor profile, even more artificial blueberry flavoring is added to the mix. Sort of negates using real fruit to begin with. I'm not fooled. I was actually repelled that this rather expensive store chain brand had stuff like this.
My surprise quickly disappeared when in he Produce section I was horrified to see Grape flavored Apples. Sweet Baby Jesus. Flavored apples? I thought for sure there was a variety that must have a unique flavor profile resembling grapes. No.
Not even close.
These nightmare apples are lovely, Grade A+ apples that have artificial Grape flavor added to them. The name? Grapple. "Crunches like an Apple. Tastes like a Grape." Crack marketing team at work on this one.
Why? Why the need? Why adulterate an apple this way? On the Grapple website and Grapple touts over and over that there is nothing more to their super yummy unique that food grade SAFE grape flavoring. The package clearly states
Artificial Flavoring, yet the exact word on the website is not once mentioned. Why? How will Granola Moms react to the fake grape flavor? Would that turn off the McDonald's Moms? Probably not. If eating McNuggets is A-OKAY, then grape 'flavoring' is the least of your worries, and any apple eating is worth celebration.
I walked away from that Frankenfood Apple with this thought in my head; is it really that difficult to get a child to eat an apple? Are 'natural' apples uncool? I just hope that my kids don't realize how UNCOOL I really am.
As for the ruination of a good thing. Yuck. Leave it alone. So many of us are turning to home baking, canning, and preserving because of the products exactly like the two above.
Would I buy a convenience prepackaged food? You bet, take out all the chemicals, excitotoxins, fake flavors, fake colors, and take down to as natural as it will go. Market this product like you would any other and see how many parents would love to feel good, honestly good about what they feed their children.